Supply Chain - Amazon Case Study - 1078 Words

Presented to Dr.Ahmed Sobhy Prepared By: Tamer Ahmed Ragab - Merhan Salah Sherin Lowandi - Salma Saad 1 Amazon.com †¢ 1995: Amazon.com debuts on the Web. †¢ 1997: The company goes public to becomes the ï ¬ rst Internet retailer to secure one million customers. †¢ 1998: Amazon.com enters the online music and video business; companies are acquired in the United Kingdom and Germany. †¢ 1999: The ï ¬ rm expands into selling toys, electronics, tools, and hardware; Bezos is named Time Magazine s Person of the Year. †¢ 2001: Amazon.com reports its ï ¬ rst net proï ¬ t during the fourth quarter. Head Quarter 2 Amazon Start In 1995, Amazon.com sold its ï ¬ rst book, which shipped from Jeff Bezos garage in Seattle. By Now Amazon.com sells a†¦show more content†¦Amazon takes a small commission for acting as a middleman. 11 - Advantage of selling books via internet vs. traditional bookstore Huge choice of items, product range and variety – online catalogue. The Possibility of Selling e-books which becoming more desired. Topic areas to browse, as well as lists of bestsellers, award winners, and titles that were recently featured in the media. Reviews and guides written by users who purchased the products you re looking at. 12 - Advantage of selling books via Amazon.com Amazon knows you by name and tries to be your personal shopper. If you ve been to Amazon.com before, you ll also ï ¬ nd some recommendations just for you. Amazon.com offered a recommendation center. There a customer could ï ¬ nd books based on his or her mood, reading habits, or preferences also based on records of books the customer had purchased in the past. 13 - Advantage of selling books via Amazon.com Cont’ Generally, A continuos innovative ways services for enhancing the way experience of each user in Interacting. 14 - Disadvantages of selling via internet vs. traditional bookstore . Disadvantage can be relative in some aspects for some Customers Like: Lack of Physical view test for the Product. Wait for Delivery, after order processing shipping Cycle comparing to direct buying in traditional bookstore. The involvement of Online payments security issues. 15 - What Advantage can Brick-and-Mortar playersShow MoreRelatedA case study of Amazon on its supply chain management2672 Words   |  11 Pagesï » ¿INTRODUCTION Every company has their own supply chain in order to sort or produce goods. However, the company needs to manage supply chain to maximize its highest benefits. By having effective supply chain management, the company can ensure that the right product or service will be available at the time to the right place and at the right price (Kamal 2007). 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In 2004, Toys R Us sued Amazon.com for violating terms of the agreement between the companies; specifically, Toys R Us objected to Amazon.com’s permitting Amazon Marketplace retailers to sell toys (Note: when the lawsuit was filed, Amazon Marketplace was called â€Å"zShops†). Amazon.com responded by filing a countersuit. After more than two years of litigation, a New Jersey Superior Court judge ruled that the agreement had been violated by both parties. The judge ordered thatRead MoreSupply Chain Management And Logistics Essay1877 Words   |  8 PagesSupply Chain management and logistics are an extremely important functions of an organization. In this research paper, we will be discussing an aspect of supply chain and logistics that I am interested in, how both are related and different, key activities in supply chain and logistics, and the ethics and social responsibility in both supply chain and logistics management. Logistics is a vital component of supply chain management. 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Romeo and Juliet †Juliet, Film-Play Comparison Free Essays

Explore the ways in which Romeo and Juliet are presented in this scene and elsewhere in Shakespeare’s play, and the performed versions. Shakespeare’s play ‘Romeo and Juliet’ is set in Verona. The feud between the Montague family and the Capulet family reaches a climax when Juliet’s cousin Tybalt, a Capulet, is killed by Romeo, a Montague. We will write a custom essay sample on Romeo and Juliet – Juliet, Film-Play Comparison or any similar topic only for you Order Now Romeo and Juliet are first seen as very different characters, but later in the play, we realise that these two characters are not as different as we thought. In Act 3 scene 5 of Shakespeare’s play ‘Romeo and Juliet’ the scene first starts with Romeo and Juliet in Juliet’s bed. They have just spent their first, and last night together. Romeo wakes and realises that he must leave, as he has been banished for killing Juliet’s cousin Tybalt. At the beginning of Shakespeare’s play, Juliet is presented as being intelligent, calm and obedient. â€Å"But no more deep will I endart mine eye- than you gives strength to make it fly† This shows that Juliet is obedient and that she is saying that she will not do anything without her mothers or fathers consent. This also shows that Juliet is very intelligent and also that she is an intelligent girl. Juliet, later on in the play shows her true self and becomes more exposed so that we can see her true personality. We see that she is very sharp and witty. She can take a joke from Romeo and return with a witty reply. This shows Juliet is more, relaxed and less timid and shy than the reader originally thought. Luhrmann’s version of the play ‘Romeo and Juliet’ is set in the 1990s, as a modern day version and instead of using swords, which they probably would have used in Shakespeare’s play, they used guns. Luhrmann’s version of the play is set in L. A and so he uses places such as Verona Beach in L. A to show the resemblance between Shakespeare’s play and his own version of the play. Act 1 scene 5 in Luhrmann’s film opens with Romeo and Juliet lying together in Juliet’s bed. In Luhrmann’s version of the play, Juliet, who was once portrayed as young, foolish child, is now seen as a mature, sensible young woman. Although this could be portrayed in correctly, because in Luhrmann’s version of the play in the background of Juliet’s room, are a shelf of dolls and toys. This shows, although Juliet has matured because she is with Romeo she is still a young child of a tender age of 13. The scene is a very intense scene which shows the love and passion that Romeo and Juliet have for each other. By using the sheets of Juliet’s bed they throw over the top of them, this creates the effect of the couple being in a fantasy world all of their own, unfazed by the fact that Romeo must leave. Everything bad seems to be forgotten. It is just Romeo and Juliet making the most of their time together. Reality finally hits them both, when the nurse knocks on Juliet’s door. Juliet’s mother is on her way to Juliet’s room and at this point, Juliet begins to dress Romeo herself, she dresses him in a brightly coloured shirt and some dark trousers, and dresses herself in a plain white night dress, nearly reaching the floor. Juliet kisses Romeo good bye and sighs but knows that if her mother found out she has just spent the night with him she would surely kill them both. Romeo climbs down her balcony, and Juliet’s distraught, but she must let him go, she knows that if he does not leave the consequences would be worse, than banishment. Lady Capulet comes bursting in just as Romeo leaves. Juliet’s mother then tells her that she will marry Paris and she cannot believe what she is hearing. She is dedicated to Romeo and Refuses to marry Paris. Her mother gives her no choice and tells Juliet that she will disown her and she will be a disgrace to her and her family. Lady Capulet will not stand for it, and tells Juliet that if she does not want to marry Paris she must discuss with her father. Lord Capulet enters the room, and Juliet tells him that she cannot marry Paris. Her father loses his temper and threatens Juliet. Zeffirelli’s version of the play Romeo and Juliet is very similar to Luhrmann’s but is filmed and set at an earlier time to when Luhrmann’s was set. This version of Romeo and Juliet is much older and sticks more what Shakespeare wrote instead of being a bit more adventurous like Luhrmann. In Zeffirelli’s version Juliet seems to be a little more immature than in Luhrmann’s play. She seems younger and not as sensible, but also seems just as obedient as she is in Luhrmann’s version. In this scene, it begins with Juliet persuading and convincing Romeo that it is not yet time for him to leave. ‘It was the nightingale and not the lark’ Juliet persuades Romeo that it is not yet morning by telling him that what he heard was the nightingale, which does not sing in the morning. Romeo insists that he it was the lark, and that he must leave. Juliet shows a passion and love for Romeo in this scene, showing that she doesn’t want him to leave. Juliet wanders how she will live without Romeo. She mourns over him once he is gone. She acts as though she cannot live without him. How to cite Romeo and Juliet – Juliet, Film-Play Comparison, Essay examples

Communication and Thoughts

Question: Write essay on communication and thoughts. Answer: Introduction: According to a recent research held by Job Outlook, it is claimed that communication plays a pivotal role in the success of an employee in any organization; not only so, enough researches have also been conducted which emphasize the importance of communication in any form of relationship, the lack of which can result in divorce as well. I believe that human beings are social beings, they can communicate their needs and desires, only through communication skills. Apart from making ones intentions and wants clear to the opposite person, and establishing social relation, communication is immensely important, as through persuasive eloquence, it helps one to negotiate problems, and renders one a far more fulfilling life (Dainton et al. 2014). Discussion: In my opinion, people tend to believe that communication implies a process of interacting with others, with a particular language. However, in recent times, with the reinforcement of the need of communication skills, the whole word, has evolved hugely. I think that the term Communication not only implies, interaction through talking, but also listening. Listening plays an important role, as complete engagement in the discussion process is only possible, when the speaker also assumes the role of an active listener. In an IT industry, for instance, the authority should not speak the last word, but for smooth operation of its business activities, they should patiently listen to the customers complaints and try to interact with them, without being biased (Williams et al. 2013). Effective listening helps an individual, in totally comprehending and evaluating where the problem is, so that he can offer some solution, and relieve the negative feelings towards him or his entity. Listening her e involves an active, engaging process of hearing what the opposite person is speaking, without interrupting him, or showing any sort of negative response to his words. At the end of the conversation, after listening the perspective of the opposite person, the listener should show an empathetic behavior towards the speaker, by saying I understand or I will surely try to do something. Figure 1: Diagram Showing the Important Attributes of a Good Listener I also think that as an effective listener, an individual should stay focused on the speaker, instead of getting distracted to anything else. The body language of the listener should also be able to convey the speaker the idea, that someone is seriously considering his perspective. The attentiveness of the listener is fostered in his gesture. So he should sit back in a poised and relaxed way, and his eyes should stay focused on the eyes of the speaker. Even in the process of employee management, listening skills are needed. As the CEO of Mastery works, Farren has recently pointed out that the managers who usually exhibit great listening spirit, listening to the employees, about their workplace complaints, or career advancement possibilities, have higher chance of employee retention than any other firms (Conrad et al. 2012). Feedback plays a vital role in any form of communication, as it is only through feedback, that the sender of the message is ensured of the successful transmission of his message. It also helps the encoder of the message to understand if the decoder has rightly decoded the message or not. In a business organization, positive feedback plays an integral role. If an employee in the IT industry has done a great job, summoning everyone, and showering praise on him, in front of everyone can motivate him. It is a positive feedback given by the employer, recognizing the talent of the employee. However, I also believe that even if the employer has to provide a negative feedback to his employee, as to his job performance standard, he must avoid the use of egocentric language, and communicate the feedback as politely as he can (Gregory et al. 2015). Figure 2: Diagram Showing the Flow of Feedback from the Source to the Receiver Again, I think in an IT firm, it is not only sufficient to produce goods and services, but at the same time it is equally important to know the customer feedback. The way the customers provide feedback to the organization, will lend the opportunity to the firm to measure the customer satisfaction level, along with having an insight into the possibility of customer retention in future. With the help of mails, online and telephonic surveys, as well as distributing feedback forms, can help the IT firm get the customer feedback necessary to get the wealth of information about the customers attitude towards their organization. However, from a managers point of view giving a feedback in response to the employee or the client should be absolutely based on the norms of soft skills. For instance, if an employee is late in the office, the manager should not come to his own conclusion and react aggressively (Gregory et al. 2050. But he should consider the possibility of some unfavorable circums tance confronting the worker, and hence may give the feedback through a politely sensible enquiry. Correct feedback, always generates a feeling of true understanding, and strengthens the purpose of an effective communication (Westmyer et al. 2015). While mostly the general idea is that speaking and listening complete the communication process, I believe there is yet another step that completes the whole act of communication. If an individual is listening effectively, he may not agree with the speakers contention all the while. Or at the same time, he may not comprehend the whole discourse clearly, and hence may ask for a clarification and re-explanation. Thus, questioning forms an important role in the communication process. The very fact that the listener is engaging in the act of interrogation implies that he is acting as an effective listener. Only an active listener will seek a re-explanation. The questions asked can be usually of two types- the open ones or the closed ones. The open questions are those which have a definite answer, in the form of a sentence or more. On the other hand, closed questions are those which will restrict the speakers answer to either an yes or a no. Questioning is an important art in the communic ation process, as it implies that the speaker is an active participant in the discussion, and open questions allow a greater wealth of knowledge for the listener (Arroyo-Rodrguez et al. 2012). Questioning is important in an IT organization, as it helps in clarification of doubts, acquisition of new forms of knowledge, and elimination of misunderstandings and confusion and conflicts among the employees. If an employee, is accused of any form of harassment or unethical code of conduct in the workplace, the authority should call him and interrogate him about the whole thing, asking him the chance to explain himself. Thus, it prevents the possibility of unnecessary dispute or inner conflict. Similarly, if the IT firm has to understand its market position in the competitive market, it must conduct a survey on the customers feedback. In the process, the management has to ask the questions to the clients, as to which are the aspects of their service that is suiting their needs, and which a re going against the interests. Thus, questioning helps the organization in evaluating its condition in the market. However, while questioning, the questioner has to make his question clear and explicit enough so that the listener can inform him according to his necessities. Apart from clarifying doubts, questioning also assists in the negotiation of problems, and also in convincing people to do according to ones will (Payne et al. 2014). Conclusion: In my opinion, communication plays an important role in human life. With the help of communication, not only does a person can enhance his own knowledge, but it also helps in the sharing of ideas, and thoughts, and help in socializing with others more effective. With the progress of technology, communication nowadays not only implies face-to-face exchange of ideas and thoughts, but also interaction via social media, telephone or books and newspapers. In any case, communication must be done effectively so that the idea communicated can be made comprehensible to the listener (Derlaga et al. 2013). However, for effective communication, I believe the speaker must have pre-mediated the question or the speech before communicating it, and at the same time he should be aware of the purpose of his communication. At the same time, listening to the speaker, allowing him to explain his own vantage point on a fact, and accepting his views is also an important characteristic of effective communica tion skills. To conclude, I believe that communication not only helps in the expansion of the horizon of knowledge, but it also helps in the expression of personal thoughts and emotions (Curtis et al. 2013). Reference List: Arroyo-Rodrguez, V., Cuesta-del Moral, E., Mandujano, S., Chapman, C.A., Reyna-Hurtado, R. and Fahrig, L., 2013. Assessing habitat fragmentation effects on primates: the importance of evaluating questions at the correct scale. InPrimates in Fragments(pp. 13-28). Springer New York. Brownell, J., 2015.Listening: Attitudes, principles, and skills. Routledge. Conrad, D. and Newberry, R., 2012. Identification and instruction of important business communication skills for graduate business education.Journal of Education for Business,87(2), pp.112-120. Curtis, J.R., Back, A.L., Ford, D.W., Downey, L., Shannon, S.E., Doorenbos, A.Z., Kross, E.K., Reinke, L.F., Feemster, L.C., Edlund, B. and Arnold, R.W., 2013. Effect of communication skills training for residents and nurse practitioners on quality of communication with patients with serious illness: a randomized trial.Jama,310(21), pp.2271-2281. Dainton, M. and Zelley, E.D., 2014.Applying communication theory for professional life: A practical introduction. Sage publications. Derlaga, V.J. and Berg, J.H. eds., 2013.Self-disclosure: Theory, research, and therapy. Springer Science Business Media. Gregory, J.B. and Levy, P.E., 2015.Using feedback in organizational consulting. American Psychological Association. Gregory, J.B. and Levy, P.E., 2015.Using feedback in organizational consulting. American Psychological Association. Payne, S.L.B., 2014.The Art of Asking Questions: Studies in Public Opinion, 3. Princeton University Press. Westmyer, S. and Warren, N., 2015. Positive Confirmation: Communication Skills in Business Settings Exercise.Developments in Business Simulation and Experiential Learning,42. Williams, A. and Nussbaum, J.F., 2013.Intergenerational communication across the life span. Routledge.

The Effects of Addicting to Cyber Social Networks free essay sample

The Effects of Addicting to Cyber Social Networks Social network is an addictive thing nowadays. I believe that everyone, start from teenagers up to old people addict to cyber social networks. Almost every single breathe, they update their twit, their statues, etc. If we cannot control ourselves to use this social network in the good way, it will not take a long time for us to get the bad impacts. There are so many bad impacts of addicting social networks. First of all, we will next to our far away people we usually connected to, but we will be far with the people around us. How come? Many people always keep contact to their friends in cyber world by social networking, so they often don’t care with the people around them. That condition absolutely makes others feel uncomfort to talk with that person. So, don’t be surprised if those real friends will stay away from that person. We will write a custom essay sample on The Effects of Addicting to Cyber Social Networks or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Actually it’s good to keep contact with people who far away with us. However, real friends are more important than cyber friends. Why? Because if we have a problem, real friends will help us directly than cyber friends. So the main point here, we have to priority our real friends first, then our cyber friends. The second is our main activity will be annoyed because of addicting to social networks. I am sure that we often meet someone who cannot live faraway from their gadget just to update his social networks. Don’t you ever think that this habit actually is annoyed his main activity? For example, there is a student in a class. All of us know that his main activity should be related with studying. However, if he is too busy with his social networks, how about his study? I believe that he will not be able to focus on his study because every single breathe he updates his social networks as I said before. That habit will also influence his score, how come? Because if we cannot focus on what we do, of course we will not be able to do it well. We will not be able to give our best on it. The last but not least, addicting to social networks will give bad impact for our body. As we know that if we addict to something, in this case social networks, we will not be able to be separated with our gadgets. Whenever and wherever we go, those gadgets will stick with our hand, and absolutely it’s dangerous for us. Medical research has found that two mobile phones which are calling to each other for some hours can make an egg cooked. From that news, I think we should know how dangerous the radiation of this gadget is. Besides the radiation, too much doing this activity will make us feel lazy to move, we will sit all day long. Sitting for a long time is also not good for our body, we have to do exercise at least 15 minutes per day regularly. As you know, it is really dangerous for us if we cannot use cyber social networks in a good way. Being far away with people around us, annoying our main activity and also causing harm for our health is just some examples of this bad habit. In my opinion, technology is good for us, but we have to use it in a good way too, so we can get the advantages. Sonia Dwi Cahyanti 110221414604/AA

3 Ways to Make Sentences More Concise

3 Ways to Make Sentences More Concise 3 Ways to Make Sentences More Concise 3 Ways to Make Sentences More Concise By Mark Nichol Sentences need not be pared down to essentials- the challenge is to make them as coherent as possible, not as concise as possible- but careful writers will craft and revise their writing in part by minimizing the number of words necessary to convey their thoughts. Three simple strategies are demonstrated in discussions of and revisions to the following examples of sentences that can and should be improved. 1. The board needs to be assured that management has not allowed overconfidence to be bred by past successes. Make the sentence active. Two of the three nouns in this sentence are active rather than passive, but successes can be an actor, too: â€Å"The board needs to be assured that management has not allowed past successes to breed overconfidence.† 2. The hot spots described below are areas in which providers are commonly at risk for losing revenue. They include patient access, utilization review, charge capture, and billing and payment accuracy. Fold one sentence into another. When a subsequent sentence provides details pertaining to a previous sentence, that sentence, if brief and simple enough, can often be embedded seamlessly in the first sentence as a parenthetical: â€Å"The hot spots described below- patient access, utilization review, charge capture, and billing and payment accuracy- are areas in which providers are commonly at risk for losing revenue.† 3. Scalability also considers the robustness of the processes and controls, and whether they are automated or not. Omit nonessential words. In this context, â€Å"or not† is extraneous; whether, in and of itself, suggests a binary choice: â€Å"Scalability also considers the robustness of the processes and controls and whether they are automated.† (â€Å"Or not† is sometimes a necessary companion of whether: The test is that if regardless can replace whether, the entire phrase is required.) Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Style category, check our popular posts, or choose a related post below:English Grammar 101: All You Need to KnowDawned vs. DonnedOppose and Opposed To

The Ludlow Amendment and American Isolationism

The Ludlow Amendment and American Isolationism Once upon a time, Congress nearly gave away its right to debate and declare war. It never actually happened, but it came close in the days of American isolationism something called the Ludlow Amendment. Shunning the World Stage With the exception of a brief flirtation with empire in 1898, the United States attempted to avoid involvement in foreign affairs (European, at least; the U.S. never had many problems shouldering into Latin American affairs), but close ties to Great Britain and Germanys use of submarine warfare dragged it into World War I in 1917. Having lost 116,000 soldiers killed and another 204,000 wounded in just over a year of the war, Americans were not eager to get involved in another European conflict. The country adopted its isolationist stance. Insistent Isolationism Americans adhered to isolationism throughout the 1920s and 1930s, regardless of events in Europe and Japan. From the rise of Fascism with Mussolini in Italy to the perfection of Fascism with Hitler in Germany and the hijacking of the civil government by militarists in Japan, Americans tended their own issues. Republican presidents in the 1920s, Warren G. Harding, Calvin Coolidge, and Herbert Hoover, also gave scant attention to foreign affairs. When Japan invaded Manchuria in 1931, Hoovers Secretary of State Henry Stimson merely gave Japan a diplomatic slap on the wrist. The crisis of the Great Depression swept Republicans from office in 1932, and new President Franklin D. Roosevelt was an internationalist, not an isolationist. FDRs New Attitude Roosevelt firmly believed that the United States should respond to events in Europe. When Italy invaded Ethiopia in 1935, he encouraged American oil companies to enact a moral embargo and stop selling oil to Italys armies. The oil companies refused. FDR, however, won out when it came to the Ludlow Amendment. Peak of Isolationism Representative Louis Ludlow (D-Indiana) introduced his amendment several times to the House of Representatives beginning in 1935. His 1938 introduction was the one most likely to pass. By 1938, Hitlers reinvigorated German army had retaken the Rhineland, was practicing blitzkrieg on behalf of Fascists in the Spanish Civil War and was preparing to annex Austria. In the East, Japan had started a full-out war with China. In the United States, Americans were scared history was about to repeat. Ludlows Amendment (a proposed amendment to the Constitution) read: Except in the event of an invasion of the United States or its Territorial possessions and attack upon its citizens residing therein, the authority of Congress to declare war shall not become effective until confirmed by a majority of all votes cast thereon in a Nation-wide referendum. Congress, when it deems a national crisis to exist, may by concurrent resolution refer the question of war or peace to the citizens of the States, the question to be voted on being, Shall the United States declare war on _________? Congress may otherwise by law provide for the enforcement of this section. Twenty years earlier, even entertaining this resolution would have been laughable. In 1938, though, the House not only entertained it but voted on it. It failed, 209-188. FDRs Pressure FDR hated the resolution, saying it would unduly limit the powers of the presidency. He wrote to Speaker of the House William Brockman Bankhead that: I must frankly state that I consider that the proposed amendment would be impracticable in its application and incompatible with our representative form of government. Our Government is conducted by the people through representatives of their own choosing, FDR continued. It was with singular unanimity that the founders of the Republic agreed upon such free and representative form of government as the only practical means of government by the people. Such an amendment to the Constitution as that proposed would cripple any President in his conduct of our foreign relations, and it would encourage other nations to believe that they could violate American rights with impunity. I fully realize that the sponsors of this proposal sincerely believe that it would be helpful in keeping the United States out of war. I am convinced it would have the opposite effect, the president concluded. Incredible (Near) Precedent Today the House vote that killed the Ludlow Amendment doesnt look all that close. And, had it passed the House, its unlikely the Senate would have passed it on to the public for approval. Nevertheless, its amazing that such a proposal got so much traction in the House. Incredible as it may seem, the House of Representatives (that house of Congress most answerable to the public) was so scared of its role in U.S. foreign policy that it seriously considered giving up one of its bedrock Constitutional duties; the declaration of war. Sources Ludlow Amendment, full text. Accessed September 19, 2013.Peace And War: United States Foreign Policy, 1931-1941. (U.S. Government Printing Office: Washington, 1943; repr. U.S. Department of State, 1983.) Accessed September 19, 2013.

Answer Critical Question about The Acute Effects of Humor and Exercise Essay

Answer Critical Question about The Acute Effects of Humor and Exercise on Mood and Anxiety - Essay Example Based on this information, the author is able to develop new variables which to study based on the hypothesis which has been developed form previous studies. The study design is a quasi-experimental design. This is because there are experiments which are being performed upon the participants but there is not control group, which is normally the case in true experimental design. The interventions are being applied to assess the outcome. The sampling design was non-randomised as the participants were selected with certain specifications which the researcher desired. The specifics of the participants imply that non-random approaches were utilised in the sampling of the participants. The number of participants which was utilised within the context of this research appears sufficient to achieve the desired purpose of the research. This is mainly because previous studies which had been carried out consisted of relatively smaller number of participants and still yielded reliable results. Ecological validity is the capability for a study to be able to approximate the real world requirements in terms of materials, methods and setting. The author sought to maximise ecological validity through not information the participants about their experiments to ensure that there is no bias as a result of perceptions and expectation The author ensured there is treatment fidelity through ensuring the comfort of the participants by adherence to the required regulation the quantity and exposure of the participants to the treatment has also been limited for the safety of the

Pornography Essay Example | Topics and Well Written Essays - 1250 words

Pornography - Essay Example However, when an individual’s action causes or is believed to cause harm unto others, then his absolute freedom ends. His right to total independence ends where the right of others to the same kind of liberty begins. The very moment an individual crosses the line that separates him from others, he loses his absolute liberty and must now comply with the rules and regulations imposed by society so that that all persons with liberty and freedom of thought and action may co-exist peacefully. These rules that prohibit certain actions or compel an individual to conduct himself within the prescribed manner are created not to interfere and diminish his liberties but to ensure that an individual, in the exercise of his liberties, does not cause harm unto others. Aptly, the principle of self-protection shall only be applicable to matters which involve the society and the individual. Society may only forbid or coerce an individual if the reason is to prevent him from harming others and n othing else. II. Mill cites other reasons to remonstrate, or reason, with someone that do not justify com ­pelling him. What are these? Under the principle of self-protection, the one and only reason to compel and control an individual against his will is to prevent him from causing harm unto others. ... These rules, according to John Stuart Mill are reasons to remonstrate an individual but do not justify compulsion. At most, other may only argue, persuade or plead with him to heed their advice but in no way shall he be compelled and coerced to obey. By the same breath, compelling a person to give up his absolute liberty over his own self on the argument that it is the right thing for him to do is also unjustified and does not merit obedience. Neither does an individual’s own happiness nor his own well-being serve as valid grounds that justify compulsion. Society may not impose its opinion on very subjective matters such as happiness and comfort upon an individual and in the process infringe upon his right to absolute liberty insofar as his own life is concerned. The key phrase here, therefore, is harm to others. For as long as a person does not and is not going to harm others, then the most that others can do is remonstrate with him but can never justifiably compel him. III. Are there any positive actions that benefit others that Mill thinks the state can at least sometimes compel us to do? The general rule is that a person may only be restrained or compelled for the sole purpose of preventing him from committing harm unto others. However, this rule is not absolute. John Stuart Mill recognizes some exception to the principle of self-protection. These exceptions exist on the basis that a person’s failure or refusal to act when it is his duty to do so may also be the cause of harm unto others. Actually, we can also take it as just a restatement of the general rule. To prevent harm and to benefit others in society, a person may be compelled to do certain acts even if it is against his will.

Companies for Social Responsibility Essay Example for Free

Companies for Social Responsibility Essay Whether made in business, politics, science, or sports, most decisions are judged as either right or wrong, ethical or unethical. Regardless of what an individual believes about a particular action, if society judges it to be unethical or wrong, whether correctly or not, that judgment directly affects the organizations ability to achieve its business goals. For this reason alone, it is important to understand business ethics and recognize ethical issues. Ð «ocial responsibility, an organizations obligation to maximize its positive impact on stakeholders and to minimize its negative impact. Philosophers increased their involvement, applying ethical theory and philosophical analysis to structure the discipline of business ethics. Companies became more concerned Bowie contends that when a business also cares about the well-being of stakeholders, it earns trust and cooperation that ultimately reduce costs and increase productivity.24 Much evidence shows that social responsibility, including business ethics, is associated with increased profits The opportunity that employees have for unethical behavior in an organization can be eliminated through formal codes, policies, and rules that are adequately enforced by management. For example, financial companies Company Q is a small local grocery store chain located in a major metropolitan area. They have recently closed a couple of stores in higher-crime-rate areas of the city, reportedly because these two stores were consistently losing money. After years of requests from customers, all of their stores have started offering a very limited amount of health-conscience and organic products—all of which were high margin items. When asked by the area’s food bank for donation of day-old products, management declined deciding instead to throw the food away, citing worries over lost revenues due to possible fraud and stealing by employees who might say they are donating the food. Company Q is a small local grocery store chain. Unfortunately company Q is having a hard time with the idea of social responsibity, which in turn is hurting their business. Let’s first look at the definition of corporate social responsibility. This is a term that means a company big or small tries to maximize its positive impact on, investors, customers and on the community. Now let’s look at why Company Q is low on the evaluate scale of social responsibility. Company Q has three areas that could use some improvements, in the regards to social responsibility. The first one is the donation of the day old products to the community food banks. The community will look bad on the company for just throwing the day-old products out. And there is a way of placing rules and regulations on the employees so the company is not losing profits and having to deal with fraud. The second one is that the company has taken years to respond to their customers asking for health conscience and organic products. And then after finally getting some health option the store only offers limited amounts. Because the company took a long time to respond to their customers need. The consumer thinks that the company really does not care too much on what they need or think. The third one is losing their two stores in a high-crime area that was reportedly losing money. Having two abandoned store does not give the company a good look, it shows stockholders that the company cannot flourish and survive. And also the company’s reputation with their consumers starts to go down, and less people will go to their stores. By seeing just these three areas of company Q’s ethics it is clear that the company is not seeing the big picture on being social responsibly. The company is on the low end of leaving a positive impact on its customers, investor and their community. The company is not responding to the consumers’ needs and wants, in a timely manner and when they do, it is a low end response. The consumer will go somewhere else, and in turn the company will lose money. The community will see that the company does not even try to help to make the area a better place to live. Then what happen are the leaders of the community talk with the people around them about the company and more consumer stop shopping at their stores. If the company help with some charities in the area that the stores are in might get a little bit better and the crime would go down. And finally not looking in to the reasons or trying to find solution on the stores that were having troubles. Evaluate Company Q’s current attitude toward social responsibility. 1. Recommend three areas that could be improved regarding the company’s attitude toward social responsibility. TABLE 2–2 Fortunes Best and Worst Companies for Social Responsibility Best Companies Worst Companies 1.International Paper 2.United Parcel Service 3.Starbucks 4.Fortune Brands 5.Walt Disney 6.McDonalds 7.Medco Health Solutions 8.Herman Miller 9.Weyerhaeuser 10.Union Pacific 1.Constellation Brands 2.WellCare Health Plans 3.Sears Holding* 3.Dana* 5.Federal-Mogul 6.Beazer Homes USA* 6.SC Holdco 3 (Swift Co.)* 8.Dollar General 9.Brown-Forman 10.Delphi There are four levels of social responsibility—economic, legal, ethical, and philanthropic—and they can be viewed as steps (see Figure 2–3).34 At the most basic level, companies have an economic responsibility to be profitable so that they can provide a return on investment to their owners and investors, create jobs for the community, and contribute goods and services to the economy. Of course, businesses are also expected to obey all laws and regulations. Business ethics, as previously defined, comprises principles and standards that guide behavior in the world of business. Finally, philanthropic responsibility refers to activities that are not required of businesses but promote human welfare or goodwill. Ethics, then, is one dimension of social responsibility. Reputation is one of an organizations greatest intangible assets with tangible value. The value of a positive reputation is difficult to quantify, but it is very important. A single negative incident can influence perceptions of a corporations image and reputation instantly and for years afterwards. Corporate reputation, image, and brands are more important than ever and are among the most critical aspects of sustaining relationships with constituents including investors, customers, financial analysts, media, and government watchdogs. It takes companies decades to build a great corporate governance. Accountability refers to how closely workplace decisions are aligned with a firms stated strategic direction and its compliance with ethical and legal considerations. Oversight provides a system of checks and balances that limit employees and managers opportunities to deviate from policies and strategies and that prevent unethical and illegal activities. Control is the process of auditing and improving organizational decisions and actions. The stakeholder model of corporate governance adopts a broader view of the purpose of business. Although a company has a responsibility for economic success and viability to satisfy its stockholders, it also must answer to other stakeholders, including employees, suppliers, government regulators, communities, and special interest groups with which it interacts. Due to limited resources, companies must determine which of their stakeholders are primary. Once the primary groups have been identified, managers must then implement the appropriate corporate governance mechanisms to promote the development of long-term relationships.47 This approach entails creating governance systems that consider stakeholder welfare in tandem with corporate needs and interests. The opportunity that employees have for unethical behavior in an organization can be eliminated through formal codes, policies, and rules that are adequately enforced by management. For example, financial companies Thesis Paper Outline Format I. Introduction: In this section, give the reader an idea of why your paper will be important and/or interesting, what you will be arguing, and make the organization of the paper clear to the reader. a. Explanation of purpose and background information (optional): Explain why this topic needs to be written about (may require some background on the topic) b. Thesis statement: A basic statement of your position; your answer to your research question c. Expanded thesis statement: A brief listing of the major points that you will make in your paper, in the order in which you will make them II. Arguments: Each of your main arguments can either argue a point that supports your position, or argue against something you believe is wrong. This is a lengthy paper, so ideally you will have more than three arguments to make. You should make as many as you can. Organize your arguments to flow from one to the next or, ideally, to put your strongest arguments first and last. d. Argument 1 i. Supporting evidence (author, pg. or para. #) ii. More supporting evidence! (author, pg. or para. #) iii. Even more supporting evidence!! (author, pg. or para. #) e. Argument 2 iv. Supporting evidence (author, pg. or para. #) v. More supporting evidence! (author, pg. or para. #) vi. Even more supporting evidence!! (author, pg. or para. #) f. Argument 3 vii. Supporting evidence (author, pg. or para. #) viii. More supporting evidence! (author, pg. or para. #) ix. Even more supporting evidence!! (author, pg. or para. #) III. Conclusion: This section of your paper should summarize and look to the future. g. Acknowledge the opposing side of the argument h. Re-emphasize your own argument by summarizing the main points that you made i. Draw final conclusions about the strength of your position Fictional Outline for a Thesis with Parenthetical Citation in MLA Format I. Introduction a. Background i. The number of flavors of ice cream produced by major companies has quadrupled over the past decade (â€Å"Consumer Choice† 25). ii. People debate which flavor is the best. b. Thesis: High-quality vanilla ice cream remains the best ice cream flavor on the market. c. Expanded thesis: People will continue to enjoy vanilla ice cream more than any other flavor for its simplicity, versatility, and its cultural significance. II. Argument d. Vanilla ice cream is the best because it is simple, yet never boring. iii. Vanilla ice cream can be made with only four ingredients (Breyers 6). iv. In her new book Rachel Ray argues, â€Å"The flavor of vanilla is a simple, yet classic one that goes well with any meal!!!† (43). v. Despite the simplicity of vanilla ice cream, it comes in many different varieties, such as French Vanilla, Vanilla Bean, and other delicious variations (â€Å"Edy’s Ice Cream† par. 6). e. Vanilla ice cream is better than any other flavor because it is versatile. vi. Vanilla can be eaten plain, but also goes well with many different toppings. vii. Vanilla is the most popular base flavor for Blizzards at Dairy Queen (McBurty 56). viii. Vanilla is easily made into a milkshake as well as eaten plain, which is not the case with a flavor like cookie dough (dangerous when sucked through a straw!) (McKay 73). f. Vanilla ice cream has significance in American culture. ix. Chef Julia Child has written, â€Å"Vanilla ice cream is one food that bridges generations. I share it with my children and grandchildren each summer† (16). x. Classic American movies like Back to the Future and Anne of Green Gables have prominently featured vanilla ice cream (â€Å"Ice Cream in the Movies† par. 8). xi. American presidents have served vanilla ice cream at the White House for over 200 years (Clinton 8). xii. Research has found that more Americans prefer vanilla ice cream than any other flavor (â€Å"Gallup Poll† par. 3). III. Conclusion g. Although chocolate is a close second, vanilla reigns supreme. h. Nothing can beat vanilla ice cream’s simplicity, versatility, and cultural significance. i. In the future, others will attempt to beat it. j. Try as they might, no manufacturer can come up with a way to top classic vanilla.

The Independent Artist in The Awakening and Narcissus and Goldmund :: comparison compare contrast essays

The Independent Artist in The Awakening and Narcissus and Goldmund  Ã‚  Ã‚        Ã‚  Ã‚   One of the great themes of the modern Western literary tradition is that of the artist's independence. Writers throughout history have struggled with this problem in their own lives. Often coming from the upper classes, they may decide to give up a life of relative comfort and financial security in order to explore the wilds of the human spirit through literature. They must choose between financial and emotional satisfaction. This is the decision made by the protagonists of both Hermann Hesse's Narcissus and Goldmund and Kate Chopin's The Awakening. In both of these novels, the protagonist leaves mainstream society behind in order to become an artist, perhaps mirroring the lives of the authors themselves. But it is not the mere physical departure from mainstream society that is the most important factor in these novels. What is most important is the emotional and mental distance that Goldmund and Edna place between themselves and their respective cultures. In both of the se novels, the artist is portrayed as a renegade spirit, leaving behind the strictures of their cultures of birth in order to pursue art. These cultural strictures come in a number of forms. First, the artist attacks intellectual conformity, choosing art over all other means of self-expression even though it is not widespread in his or her society. Though it is not explicitly stated - and is perhaps even subconscious - the artist chooses art over either academe or high society. The artist questions society's customs, making this choice explicit in their daily actions. The artist rejects ostentatious displays of wealth and the cultural emphasis on money, replacing it with a frugal simplicity more conducive to authentic experience. Finally, the artist calls into question the cultural construct most important to any understanding of human interaction - the binary conception of gender. Attacks on conformity In Narcissus and Goldmund, Goldmund begins the novel at a medieval cloister, a bulwark of classical - that is, Greek and Roman - culture against the backdrop of a backward Europe. Hesse emphasizes the unchanging nature and relative permanence of the cloister and its population: "Generations of cloister boys passed beneath the foreign tree... There were always newcomers; and the faces changed every few years, yet most of them resembled one another, if only for their blond and curly hair" (3-4; ch.

The Importance of Work in Society

In order to maintain structure within society there are many intuitions that employed to achieve this goal. Work is an example of responsibly, discipline, and cultural awareness, qualities you will need for your future work life. First, how working teaches you responsibility, while working you have a set schedule that you have to maintain in order to be paid, so missing work means you have a lower paycheck and young teenagers love money and don’t want to miss any paychecks. You are in charge of making all customers leave satisfied with a smile, if you don’t make that happen the company can have bad reviews, which can cause you to be fired. The more you the work the more you will have. Working also teaches you how to value things you have. The reason for this is that you work for the things you have saying you’re not going to work for something and let it go to waste or throw it away. Employers instruct their workers how to respect all costumers and how consumers are the reason, they are in business today, so tasks done to costumer’s satisfaction, with that being said employers drill into your head how to treat other people and how to run a successful business and that with hard work anything is possible. When you first but something with your own money you care about what, and how your money is being spent, also trains you that if what you’re is not of something of value than you really don’t need to have it. We as a community needs to teach our younger children the value of responsibility and discipline which is qualities that you need to have in your everyday life. Schools are biased on teaching you what they want you to know and not what you feel about it. So do not be ignorant to what the schools edify about values of life, learn it own your own.

DEP GARD Case Study Essay

When reviewing the Supply Chain design for DEP/GARD, there are various stages which add value, and some which fail to add value. Looking at figure 1. below, you will see the diagram outlining the supply chain value stream enabling DEP to delivery product to GARD. Areas which fail to add value, and have the potential to erode DEP’s ability to remain a valued supplier for GARD include the following: 1. Failure to utilize LEAN manufacturing principles causing DEP to carry excess inventory: Inventory shortages which caused shutdowns leading to DEP to abandon LEAN principals look to be primarily driven by a lack of structured supplier management. Suppliers of key raw materials were selected based solely on price, with DEP neglecting the critical service component of their supplier’s delivery capabilities. This lack of consistent and reliable delivery required DEP to carry excess safety stock, increasing their inventory carrying costs, and reducing the ability to produce on a JIT basis. 2. Manual order receipt and handling process: Orders are placed via fax and phone to the marketing and sales department, at which time orders are manually entered into the order information system. Lost faxes, order entry personnel entering an order incorrectly, or even being distracted by another priority leading to failure to enter the order at all; these are all potential failures by not having a more up to date, automated ordering processes with their customers. 3. Inconsistent timeline to complete pick, pack, and ship process at the distribution warehouse: There is a three day variation in the time it takes for an order to leave the warehouse once it is received from manufacturing. Without additional details, I cannot comment on the cause for this long time fence, however from a high level overview, I’m using the assumption that the warehouse follows generally a similar process to perform their tasks to enable final shipment, thus a 3 day variation in the time it takes to complete these tasks seem to degrade value. 4. Twice-a-week delivery options for customers within 200 miles of DEP: This appears to show a lack of flexibility on the part of DEP in terms of delivery capabilities to local customers. Assuming a Tuesday and Thursday delivery schedule, and order that is ready to ship late Thursday (possibly missing the fleet truck leaving the warehouse), now will not ship until Tuesday the following week, adding three business days to the total performance cycle to the order. Stages which are value added: 1. Same day movement of produced finished goods to warehouse 2. Utilization of DEP fleet trucks to make deliveries to short distance customers Figure 1. Upon reviewing the primary suppliers of polymer feedstock for DEP, specifically the suppliers awarded with 60% of the volume, I am able to calculate a maximum performance cycle of 25 days to deliver product to GARD. Assuming inventory is NOT available for some reason requiring an order from polymer suppliers, the longest lead time to receive polymer is 9 days from the 60% suppliers. To receive, process, and produce the material for the customer order, you then add 8 days, as this is the longest production cycle time. Orders are sent to the warehouse, prepared for shipping, and another 6 days may elapse before the order is actually shipped. Using the assumption that GARD is within the 200 mile radius, the longest time that delivery may take place based on twice a week deliveries is 2 days. This gives us a total of 25 days. Vice versa, when looking at the minimum performance cycle for this total supply chain, I calculated a 10 day cycle. DEP has abandoned LEAN principles and stores 7 days’ worth of inventory on hand at all times. Based on this, my assumption is that inventory is immediately available to begin production of the customer order. DEP has a minimum production time of 6 days from receipt and processing of the order to completed production. Material is immediately moved to the warehouse and prepared for shipment. This process takes a minimum of 3 days to complete and ship the order. Similar to my assumption used in calculation of the maximum performance cycle, I assume GARD is within the 200 mile radius. I’m also using the assumption that DEP can make deliveries on the day an order is processed and ready for shipment, provided the order is prepared in sufficient time, thus giving a 1 day shipping time in a best case scenario. This calculates to a 10 day minimum performance cycle. Looking at the total supply chain, it is possible to improve the consistency of the performance cycle; however, due to the fact that the production process from order receipt to finished product takes 3-6 days, the minimum performance cycle could not be improved. By simply switching to primary use of the 25% and  15% polymer suppliers, there would be opportunity to receive several of the raw materials in as low as 2 days, however if DEP were to shift back to a JIT process, this would simply add two days to the overall current minimum performance cycle (currently, inventory is already on hand), instead of improving the cycle time. For products E and F, the minimum lead time is 4 days, still negating opportunity for improvement. Automated ordering systems (online, vendor managed inventory, etc) would allow for a more consistent process and reduce opportunities for manual failure on the part of DEP, to theoretically narrow the gap from the current 3-6 days to produce finished product from the time of order placement. Similarly, shifting to a delivery cycle of daily shipments for customers within 200 miles would also reduce variability in delivery times. If I were Tom Lippet in this scenario, there are several changes I would make, some of which I have touched on previously. Current inventory strategies may not be the most optimal in terms of cost, however Tom’s concern is of service to GARD, as pricing is already in line with market competitors. Based on this and due to the variability in supply time consistency from polymer raw material suppliers, I would not make any changes to inventory strategies. However, due to the variability in the time it takes to produce product from the time of order, as well as the variability in the time it takes to process an order for shipment at the warehouse, I would work with supply chain leadership to request a detailed value stream map of the entire internal supply chain process, to highlight the key areas causing such variability and work to implement improvement strategies to shorten these times on a consistent basis. In terms of shipping, I again would work with supply chain leadership to analyze the cost-benefit impact of either moving to ta daily delivery route with the DEP truck fleet, or look at the opportunity to supplement utilizing common carriers where DEP trucks are unable to delivery in the shortest time window possible. In order to â€Å"sell† Richard Binish on DEP’s capabilities to deliver consistently within the service level criteria now required by GARD, I would highlight critical improvements being implemented by DEP to better align capabilities with Richards service requirements from key suppliers. Obviously, price is a common qualifying criteria component, and I would need to ensure that these improvements made within DEP’s supply design did not raise costs to the point of eroding  margin or requiring a price increase to the level of pricing ourselves out of the GARD business. Product quality is also critical, but we already know that DEP product is in line with competitors in terms of quality, thus making it somewhat of a â€Å"commodity† product. Price and service will be the critical components. I will need to visually show demonstrated improvement in delivery service since these improvements were implemented as compared to historical service to GARD. Assuming that these improvements were successful, there theoretically should be a much higher demonstrated performance level within a tighter service window. In closing, Supply Chain management plays a critical role in the overall commercial success of a business. Setting proper service expectations and maintaining levels within that range is critical to maintaining share with key customers. Analyzing gaps in those performance expectations from a customer against actual capabilities, and actively working to close the gaps should be an ongoing process.

Brand Audit Proposal Essays

Brand Audit Proposal Essays Brand Audit Proposal Paper Brand Audit Proposal Paper The objective of Davits Tea brand audit is to evaluate and relate the theoretical approaches with practical market research and mainly to come to know about the inventory and exploratory expects of the brand. The behavioral and psychological nature of the brand equity will be analyzed and the current position of the brand in industry will be examined. We would like to study and research the brand effectiveness, strategy, positioning, customers perception, and further testify the brand in a multidimensional perspective. Marketing and Business Environment Davits Tea is the first Canadian-based tea company, established by David Seal, a young passionate entrepreneur gaggers to bring the happiness taste of life to people through the consumption of tea. Davits primary functional vision is to provide consumers with a high quality tea developed by its own tea expertise. The company builds its very own brand equity and engagement with customers by delivering a sense of belonging and connecting people who are willing to share their tea experiences together in the brand community. Its first store was successfully launched in 2008 on Queen Street, a metropolitan area in Toronto, Ontario. Traditionally, existing tea consumers re limited to experience a small and narrowed market where not many selection of tea was offered. However, Davits Tea has taken the leading stance in the industry by breaking the traditional concept of tea, informing tea alone possesses an indefinite potential to be developed and grown. In Davits Tea store, customers are offered with over 1 50 types of flavored tea from all over the world. It also differentiates itself from other tea brands such as Tavern from Cataracts and Tim Horrors by providing variety of seasonal tea collections and the Tea of Month, which can be easily made at home, office, and anywhere you want. Unlike Cataracts where tea and coffee sold are consumed on the spot, Davits Tea uniquely sells every supplies needed for tea and also shows how easy and fun it is to make tea with people at your own place. By doing so, people have a chance to be more exposed and dissolved into the tea culture with various people in their daily life. However, back in 2008, investing in the tea industry was considered as a risky move for many beverage companies. According to Statistics of Canada, both tea and coffee industry where most weight is heavily put on represents 1. % of the value of sales of food and beverage goods manufactured. The consumption of tea both in Canada and internationally was lower by far relative to the coffee consumption. Coffee alone generated the revenue more than $1 billion per year whereas tea served just above than 500 million in 2007. The gap between tea and coffee industry seemed to be significant and definite at that time. However, currently in Canada, intensive competition has been rising among beverage brands and retail stores as the consumers preferences and tastes had shifted toward products that enable healthy lifestyle. Tea is a profitable commodity. Store footprints are usually small, while mark-ups and profit margins are high, ranging from 50% to 70%. More businesses attempt to enter the industry to expand the business scale. For example, Tavern, a tea specialty acquired by Cataracts aggressively positioned its products in response to the competition. Stores across America feature Opera Chaw Tea which is personally blended and developed by Opera Winfred, a world renowned and influential TV show host, writer and publisher, to capture more potential customers in beverage industry. In addition, Tavern plans to expand its tea buss news around the world by launching more tea stores every year. Current challenges and untapped opportunities for brand equity Current Challenges Davits Tea has achieved many successful milestones and developed its own competitive advantages over other competing companies. However, there are still some weaknesses and challenges that Davits Tea is facing at the moment. Although there are various challenges for Davits Tea, the biggest four challenges for Davits Tea are 1) its unique but limited operational system 2) heavy training expense due to a high turnover rate 3) difficulty in upturning customers in some countries with a strong coffee preference culture and 4) its limited marketing strategy. Firstly, Davits Tea is famous for owning its unique operation system. The management team of Davits Tea itself operates all the stores in Canada and SACS; there are no franchise opportunity unlike Cataracts, Tim Horrors and Chaw Time. This system may be advantageous for them because the company is able to control every elements starting from location selection to recruitment process, however, this is one of the biggest challenges the Davits Tea is facing. This operational system is time-consuming and it engages resources inefficiently. There would be some limitations to the numbers of shops to open and earning investments from outer company if Davits Tea continues to hold back the franchise opportunities. Consequently, this will decrease the brand awareness and customers accessibility of Davits tea. Secondly, Davits Tea is suffering from the huge employee training expenses due to a high staffs turnover rate. Many workers quit the job due to high expectation from the company compared to their low compensation system and low promotion opportunities. Even though the Davits Tea has high petition for friendly and kind customer service, their employees experiences would create the negative impression upon brands image through word of mouth or posting negative reviews on online if those employees complaints do not resolved. It took 2 times more expenses to train employees to be tea expert compare with training programs from their competitors, but once the employees decide to leave the position, the value resources will be mostly wasted. Third, some countries have strong coffee culture; Most of the North American and European countries like America, Canada, Brazil, Italy, Norway had been influenced by coffee for hundreds of years. The Davits Tea is only serving hundreds of various teas on their menu if so the Davits Tea will miss out a large amount of customers or markets who prefer coffee more than tea. Even though the interest on tea is increasing, the countries culture is hard to change just because of the world trend has changed. Lastly, the Davits Tea marketing is too heavily relied on social media. According to research, Davits Tea is spending a lot of money and time on social media marketing such as replying to every single customers tweet or hiring more staffs in social media marketing department. However, if they continue to approach customers only with social media marketing then their target customers would be very limited to youth people and they would be hard to raise their brand awareness. They should consider other marketing tools to raise brand awareness not solely with social media. Opportunities for Brand Equity Regarding challenges the Davits Tea is currently facing, there are some opportunities the Davits Tea could increase their brand equity and reinforce the challenges they are facing. First, they can create some products to be sold at wholesale markets such as Metro, Lowbrows, Cost and etc. Brand trials and experiences are important in order to raise the brand equity. In order to do so, Davits tea could produce some products designed for wholesale sale, enabling to increase customers accessibility, trial and raise its brand awareness. If the customers have enjoyed the purchased products from the wholesale market than there are high possibilities this would lead to brand preference and visit of retail store nearby. Secondly, there are a lot of markets left for Davits Tea, especially, Global markets such as Asia or Europe. Under strong preference of coffee in European countries, there are increasing interests on decaffeinated products such as tea due to health concerns. Davits Tea could open online orders for other countries as well in order to approach new customers who are willing to buy Davits Tea products in other countries. Furthermore, Davits Tea can be more active on promoting its brand by advertising or using other various marketing methods. As it has been discussed above, marketing of Davits Tea is heavily relied on social media. However, in order to reach various customers and to raise its brand awareness, it should give a shot on other marketing strategies. For example, it could hang up the poster on the ETC wall just like Tim Horrors to allow more potential customers to recognize. Also, it can use Youth videos to introduce an easier way to make a tea at home, or release more an articles regarding the tea industry and their company on magazines/ newspaper. SOOT Analysis Drivers of current brand equity Davits Tea has strong brand equity, created with its uniqueness, favorable and strong factors of the brand. Subconsciously, customer, company and competitors could create brand equity. Positioning and identifying is a first step to build brand equity. Davits tea was first opened in 2008. Currently, they have opened about 120 stores in North America, and be;en the years of 2012 to 2014, they have opened about 40 more stores. The increasing number of stores builds the awareness of Davits Tea by providing easily accessing availability to the consumers. Davits Tea is focusing on sales of specializing in tea and tea related products. Since tea is recognized for healthy beverage that involves relaxation feelings, which is the opposite of coffee or energy drinks, the consumption of tea is growing in a fast rate and about 84% of the population consumes tea every year. Tea is the 2nd most consumed beverage in the world, and the annual sales of tea is estimated to $423 million from annual grocery sales, and $760 million from annual food service sales. Since the consumers purchasing of tea is increasing, their interest towards Davits Tea have also increased. By positioning and identifying its brand, Davits Tea became one of the most recognized teashop in Canada. Furthermore, there are various articles about the massive expansion and innovative corporate structure of Davits tea. This became an unofficial advertisement, and built credibility by distancing itself from rival rand. One of the unofficial advertising examples is that, Melanie Barbaric, the Events Community Relations manager of Davits tea, gave a Davits tea package with hand written note to Opera Winfred. With no expectation at all, this also has brought an amazing effect of advertising in Davits tea. Opera have posted the picture on her Mainstream, where she has more than 1. 3 million followers, and 32,377 people have liked her photo. Nevertheless, she mentioned about how she favors Davits tea on O Magazine. One small gift to a famous person has raised the huge awareness of Davits tea, and since Opera is a celebrity with enormous credibility image, Davits tea also gained the reputation of credibility. Davits tea frequently releases new flavors with over 1 50 variety kinds of selections from all around the world. They have their own style and design, and special collections for holidays and other special occasions (e. G. Christmas Collections, Summer and Winter teas, and Cold fighting teas). Since Davits tea are reputed for its innovative design, the collections gives imagery of perfect gift for people and individuals themselves. Moreover, the unique names of different kinds (e. G. The Skinny, Happy Kampuchea and Read My Lips) gave various positive feelings to people and established brand equity. Potential Drivers of Future Brand Equity Davits tea has created its brand equity by informing customers about their position and brand identity, and gave credibility with positive feelings about its brand. However, they need new and innovative strategies to harden its brand equity. Recently, Agriculture Canada Food Trends Study predicted that in year 2020, the tea consumption would increase to 40%. Louise Robbery, the president of Tea Association of Canada mentioned that one of the factor f the raise of consumption is due to the retiring of baby boomers, who are concerned about their health, and will likely be drinking more tea at home. Therefore, One of the strategies that Davits tea should use is to increase the number of stores, which will give location benefit to consumers. Moreover, Davits tea should use advertising marking to raise its reputation. TO Create a TV commercial, they need to hire an advertising company or a celebrity. Hiring a recognizable celebrity costs about $kick-$300 and making advertising costs more additional. Since Davits tea is still a small brand with mall budget, they should make a campaign video to promote. One of the examples is the smooth Valentines Day video of Wilkinson Sword Shaver Company. This theme of the video is that a man should shave on valentine day, because it is not a day to irritate a lady. It cost small budget to make a video, but have raised more than 1,700,000 views on Youth. A campaign video that shows how healthy it is to drink a tea or the free trade of Davits tea could be an effective and meaningful future driver to building its brand equity. Today, due to cheap and easy access of smart phones, the number of smartened users has reached about 1. 5 billion users. Play store is the smart phone application store of Samsung. In the Play store, the application for Cataracts reached 5 million downloaded, while the application for Tavern reached 50 thousand downloaded. Cataracts smart phone application personalizes by each customers, and has an everyday promotion that if a frequent purchasing customer buys 12 cups of coffee, they get free drink. Howard Schultz, the CEO of Cataracts said that there are more than 7 million mobile transaction is in the stores each week. Since more number of people use different smart phones from other companies, creating a rationalized smart phone application could also help building its awareness and efficiency. Lastly, customers are sensitive about personalization. The brand that could satisfy this factor could create loyal customer, who loves the brand and uses the brand as identifier of themselves. Coca Cola had Share a coke campaign that grew sales for the first time in 10 years. This campaign was writing 250 most popular names on each bottle of coke, and this campaign created the personalized feelings to the consumers with their names on the bottle. Benchmarking this idea, creating tea names with popular names could create a belonging feeling to consumers by personalizing. Data collection methods Data Collection and marketing research is one of the most crucial processes that links the customers and end users to the marketer through information which used to identify and define marketing opportunity while generating, evaluating and refining marketing performances as a brand. The goal of the research and data collection is to identify and assess how changing elements of marketing mix and brand equity impact customer behavior and perception, thus, it is very important to learn and audit a brand from customers perspectives and responses. We plan to conduct a mixed- methodology approach in both qualitative and quantitative research to collect data on the brand audit to make sure both subjective and objective opinions are valued in the data collecting process. Qualitative Research Qualitative Research is an in-depth exploration of what people think, feel, or do, and most importantly, the reason behind the purchasing action. We believe its very helpful to understand the brand performance when customers could have opportunity to talk about their unique experiences with the brand and therefore we propose 2 methods: focus group and depth interview. . Focus groups In focus groups, we will be the moderator uses a scripted series of questions and topics to lead a discussion among a group of people. The advantage of using a focus group is that we could get more subjective response other than a yes or no answer and it will be beneficial for us to further integrate customers responses into analysis. We would like to take a neutr al stance and subjectively ask questions such as please describe your experience when shopping at Davits Tea or How do you feel about the brand? To give people more freedom to discuss both positive and negative opinion towards the brand. In order to get a more relevant and balanced result, we would like to conduct at least 3 groups of people (with around 5-7 people in each group) from age 15-60 and we expect the targeted participants would have various demographic backgrounds: gender, occupation, spending habits, disposable income, Tea/coffee drinking routine, etc. 2. Depth Interviews Depth Interview is another method we would like to use by interviewing people with unstructured and open-ended questions. We would like to conduct an interview in a more intimate environment or via telephone since it allows participants to talk more openly and be more comfortable to give arsenal opinions. The results might not be 100% statistically re opinion may not represent a large enough segment Of the POLL Nevertheless, focus groups and interviews yield valuable insight customer attitudes. Quantitative Research Since the qualitative research might not provide absolute stasis findings, we therefore decided to conduct quantitative research analysis to determine the result. We plan to use a structured quo with mostly closed questions that allow respondents to select it from given list of possible responses. We would distribute sues both online survey resources and printed version to fill out. We excel to report the findings with statistics, tables, and graphs. 1. We would like to use snowball sampling strategy by asking rest participants to pass along a survey link to relevant others, or visa locations where the target market is likely to congregate. We WAC pass the survey through social network like Faceable to ask fan and people online to fill out the question. We will use accessible free online survey programs like surveyings. Com, Zimmerman, Monkey. Also, in order to gather more responses, we plan to go around campus or library/coffee shop to ask people take 2 mini out while waiting for elevator, etc. Please see possible survey IQ Appendix 1. 2. Quantitative Observation Individual responses to surveys and focus groups are sometime from peoples actual behavior, and therefore, we plan to use q observation method to observe some customers purchasing be stores, at work, or other reachable locations. We would like to o customers behavior in Davits Tea and their competitors (suit by examining how customer making the order at different store Davits Tea has very different and unique way to make the order have a traditional menu displayed any where in store, instead, t tea boxes placed on the wall with special names for customers I fore making the purchasing decision. We will observe and cool customers knowledge about the brand and further integrate to Other possible tools to manage data Since The Rotten School of Management maintains a site license: and students to use the Qualities Research Suite, we would like advantage of this system and use it to apply on some of data c methods.

Funny Mothers Day Quotes

Funny Mothers Day Quotes A touch of humor goes a long way in making relationships work. And when that relationship is a mother-child one, laughter can be a great stress alleviator. Think about it. A mother has to ensure her childs well-being, happiness, and safety every single day. She never gets to take the load off of her shoulders. Its not that she doesnt like to laugh, its just that she was so much to worry about. Why not give her the gift of humor this Mothers Day? Does your mother like jokes and funny movies? If humor is her thing, give her the joy of laughter on Mothers Day. Use these funny Mothers Day quotes in cards and on presents. A touch of humor will make the occasion memorable.   Funny Quotes Rita Rudner My mother is such a lousy cook that Thanksgiving at her house is a time of sorrow. Mark Twain My mother had a great deal of trouble with me, but I think she enjoyed it. Dan Quayle Republicans understand the importance of bondage between a mother and child. Phyllis Diller It would seem that something which means poverty, disorder, and violence every single day should be avoided entirely. But the desire to beget children is a natural urge. Kin Hubbard The worst feature of a new baby is its mothers singing. Louie Anderson My mom was a garage sale person, save money. Come on into the garage sale, you might find a shirt. Shed get in that garage sale and point stuff out to you. Theres a good fork for a nickel. Yeah, thats beautiful. Its a little high. If it were three cents Id snap it up. Oscar Wilde All women become like their mothers. That is their tragedy. No man does. Thats his. Paula Poundstone My mom said she learned how to swim. Someone took her out in the lake and threw her off the boat. Thats how she learned how to swim. I said, Mom, they werent trying to teach you how to swim. Tim Allen My mom said the only reason men are alive is for lawn care and vehicle maintenance. Kareem Abdul-Jabbar My mother had to send me to the movies with my birth certificate  so that I wouldnt have to pay the extra fifty cents that the adults had to pay. Dame Edna Everage My mother used to say that there are no strangers, only friends you havent met yet. Shes now in a maximum security twilight home in Australia. Rita Rudner Neurotics build castles in the air; psychotics live in them. My mother cleans them. Pamela Anderson Im a mother with two small children, so I dont take as much crap as I used to.

The Kennedy Doctrine 1961-1963 Research Paper Example | Topics and Well Written Essays - 1000 words

The Kennedy Doctrine 1961-1963 - Research Paper Example If Kennedy would not have inherited the legacy of the Recession of 1960-61, and also if ‘the Bay of Pigs’ invasion would not have failed, the Kennedy Doctrine had been, possibly, read as an anecdote or sequel to his predecessor Eisenhower’s foreign policy which rigidly was permeated with the president’s confidence in the country’s military strength to suppress any threat in international politics. Though within the first six months of his presidency in the Oval Office, Kennedy recovered from the recession, the increased military expenditure in the following years was the reflection of Kennedy’s policy to deter any possible offensive role of the Soviet Union. In this regard Gaddis (2005) opined that also the failed CIA-backed military coup in Cuba, in spite of Kennedy’s promise to refrain from Cuban Affairs, provoked the president to be bold to pronounce the United States’ defensive stance regarding the Berlin issue and the diplom atic acknowledgement of the Soviet Union’s concern in Germany. (Gaddis, 2005, pp. 112-115). Outlines of the Kennedy Doctrine and Historical Background Though the Kennedy Doctrine is often misinterpreted as the elaborations of Eisenhower and Truman’s foreign policy prerogatives to contain Communist expansion around the world at any cost, even by involving into another war, the skeletal difference of JFK’s policy with his predecessor’s was determined by the country’s experience of fighting the recession during its earliest months, of failure of the â€Å"Bay of Pigs† and the â€Å"Cuban Missile Crisis†. Kennedy promised to pay â€Å"any price, bear any burden, meet any hardship, support any friend, oppose any foe, in order to assure the survival and the success of liberty† (The Avalon Project, 2008). In his augural speech; nevertheless he was aware of the pressure of a tumultuous economy that was suffering from the fourth great r ecession in the US history. In one of his Union addresses, Kennedy admitted it: â€Å"The present state of our economy is disturbing. We take office in the wake of seven months of recession. Insured unemployment is at the highest peak in our history. In short, the American economy is in trouble† (Sorensen, 2009, p. 98). Unlike his predecessor, Eisenhower, Kennedy took the reign of America at a time when â€Å"business bankruptcies had reached the highest level since the 1930s, farm incomes had decreased 25 percent since 1951, and 5.5 million Americans were looking for work† (Miller Center, n.d.). Failure of the â€Å"Bay of Pigs† Invasion: A New Turn in Kennedy’s Foreign Policy Indeed Kennedy’s perception of the country’s economy along with the failures of his overly enthusiastic but covert military enterprises in Cuba in April 17, 1961 seemed to provoke him to be more diplomatic in confronting Communism around the World. Researchers often t end to characterize the Bay of Pig Invasion as Kennedy Administration’s initial trend to tread down the predecessors’ path to respond to Nikita Khrushchev’s â€Å"support for the wars of national liberation† in January, 1961 and the Soviet role in Congo crisis in February, 1961. According to Gaddis (2005), such experience in the â€Å"Bay of Pigs† might bring a new twist in Kennedy Foreign Policy (p. 89). This event provoked the president to voice the US positions clearly, less depending on the covert role, in the Berlin